Getting a new look
While Jeff has been busy repairing computers, I’ve been consulting with Wycliffe South Africa on rebranding. They are wanting to raise their profile in order to involve more people in this part of the world in Bible translation. My part has been helping them think through what materials they need, how they want them to look, and helping them connect with a design firm that is doing the work. We started with their logo and then getting them a presence on some social media sites. Soon they will also be getting a whole new set of basic materials. We’re all hoping that their new materials will come together in time for a few events they have this fall.
What do you think of their new look?
Wycliffe has many organizations around the world. Take a look at the list.
I like it. I like how it’s different to other Wycliffe Organisations’ logos and yet shares the colours. I like the W in the book too. Of course we Wycliffe do more than books – we do sound recordings, Bibles for mobile phones etc., but it’s hard to capture that in a logo.
I also really like it. It totally looks like a butterfly to me. I see the omission of “South Africa” as a conscious choice. Just wondering about some “African” connection. (P.S. I just noticed the SA on the FB logo)
Fresh, colorful…. really like the font choice….